Will dog training be my sole source of income?
No matter what business an entrepreneur enters, there is selling involved. There are always competitors soliciting against you, often at rates below yours. But that is okay, you can prosper with a minimum of experience. It is more the level of your commitment rather than selling skills that win the day. Many leads will come from people calling after seeing your Sit Means Sit brand, whether through advertising, word-of-mouth or direct contact. You, your dog and your clients become walking advertisments wherever they go. Referrals are a consistent source of sales leads. Do good by a client and they’ll do good by you, referring their friends, neighbors and complete strangers to you.
Veterinarians and other like-minded businesses are also a good referral source, and Veterinarians are always thrilled when they know there is a company in town that gets results, and makes their jobs easier with hard to handle dogs. Sit Means Sit will train you to effectively gain and maintain valuable business relationships through our training and marketing programs. It’s very easy for any consumer to see the difference in our product, as our work is always our calling card. You’ll earn the right to distribute your SMS business cards/brochures in business owners’ storefronts and when asked by pet owners, the staff will recommend your service. Networking pays consistent rewards when you can show your product.
Become the leading voice of your industry through your knowledge and the sharing of “best practices” with the community. Through our unique public education training, your Sit Means Sit knowledge will enable you to effectively give presentations to a variety of groups, generating new customer contacts as well as phenomenal public relations (PR) opportunities. Practice at public speaking becomes inevitable when people are constantly commenting on how well your dogs are trained and your clients dogs as well. Having the ability to show our product in busy public situations, always makes for good conversations as it’s very rare to be able to see energetic, confident, obedient dogs in those environments.
Using a “free demonstration” is your most effective sales tool. Prospective clients have an opportunity to sample the training services you provide before committing. Not only does this enable you to give a visual picture of the results you can obtain, but also elevates your product above and beyond your competition. No other dog trainer will be able to compete with the level of finesse and attention you can display in an evaluation time period. Your evaluation of the client’s pet will also showcase your professionalism and enable you to develop a rapport with the customer.
At your 3-week franchise certification training class in Las Vegas you will learn tried and true “closing” techniques and effective ways to prospect for clients. Remember that phrase, “It’s not the size of the dog in the fight but the size of the fight in the dog that matters”? That’s the secret to providing services to consumers. If you’ve got the desire to succeed in this business, you will.
How important is the Sit Means Sit brand to my business?
No different from distinguishing Pizza Hut from Frank’s Pizzeria. A national brand portrays a level of professionalism, reliability, and credibility to consumers that sole proprietors just can’t, no matter how tasty the pizza is that Frank serves. It’s not just a matter of how much money you spend on advertising, either. We will equip you with a top quality website, sales materials, professional memberships, and more so that when prospective clients compare you with other local options, you’ll have an unfair advantage in the sales arena. Our training costs work to our advantage too, because consumers realize “you get what you pay for.”
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