Turn Wagging Tails Into Wealth
Join Sit Means Sit and build a booming business with pups, profits & purpose.
Discover how to start your own Sit Means Sit Franchise:
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$100k
Liquid Capital Requirement
Estimated Investment Range
$40K-$137K
This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. An offer is made only by a Franchise Disclosure Document (FDD) in those jurisdictions that require it. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. The information contained in this website is not inconsistent with our FDD. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the appropriate state regulatory agencies. Such filing does not constitute approval by those states.
(702) 877-4581
www.sitmeanssit.com
Sit Means Sit
6295 McLeod Dr., #2,
Las Vegas, NV 89120
Join the BOOMING Pet Industry
There are many reasons to start your own dog training franchise, but the primary reason for many is their love of dogs. If a rewarding career in the pet industry is something you are searching for, look no further! At Sit Means Sit we strive to revolutionize the quality of life with happy, obedient, and confident dogs, what’s more rewarding than that? Opening a Sit Means Sit Franchise in your area offers the amazing opportunity to support your family, while also improving the quality of life for families in your community.
71 Million
Homes Own A Dog
158 Billion
Spent on Pets in 2022
9 Million
Families Get Dogs Each Year
A Proven, Low-Cost Franchise Model
✓ Named one of Entrepreneur’s Top Pet Franchises (2023)
✓ Ranked #114 Top Home-Based & Mobile Franchise by Entrepreneur Magazine (2023)
✓ One of Entrepreneur’s “Simply the Best: the Top Franchises in 110 Categories”
✓ One of the “10 low-cost franchises can make you rich” by CNBC
✓ The #37 Low Cost Franchise by Entrepreneur Magazine
Get Started
Request more information on how you can join the most affordable, yet lucrative pet franchise models.
How To Start Your Own Pet Business…
First, Ask Yourself The Following Questions:
A TRUSTED LEADER IN A BOOMING INDUSTRY
As pet ownership continues to grow across North America, Sit Means Sit gives you the framework, hands-on training, and brand recognition needed to capitalize on high demand and create a lasting business helping pets and their families.
Do You Love Dogs?
You must not only enjoy working with dogs but also people. Don’t worry, we’ll train you to become a skilled dog trainer and run a successful dog training business!
Are You Ready For A Fun Pet Business Opportunity?
If you answered YES to all of these questions, you are ready for the final step to own your own business in the pet industry, offering in-demand dog training services through a proven dog training business model! It's your chance to be your own boss.
Get Started
Request more information on how you can join the most affordable, yet lucrative pet franchise models.
Learn More About Sit Means Sit Pet Franchise Business Opportunities
The Stages Are Explained In-Depth On The Sit Means Sit Franchise Application Page, Below Are The Highlights:
Stage 1
● Complete application and submit via email.
● Receive a confirmation phone call and introduction email from our Franchise Manager that includes our Franchise Disclosure Document (FDD) with clear instructions on how to confirm its receipt. You will also set up an appointment for your first Franchise interview.
● Print, sign and send the FDD Receipt page in to our corporate office via fax or scan and email.
● Due Diligence: discussions with existing franchisees.
● Build sample “Trade Area”.
● Once “Trade Area” has been mutually approved, submit non-refundable deposit via wire transfer or certified check.
● Provide proof of citizenship or permanent resident/alien registration card and complete Disclosure and Authorization for background credit check.
● Process criminal background check, Driving Record and Credit Check.
Stage 2
● Provide proof of assets.
(Processing will continue with our Sit Means Sit Accounting Dept. once the trade area has been mutually agreed upon.)
Stage 4
● Franchise approval.
● Secure financing.
● Sign and notarize Sit Means Sit Franchise License Agreement and remit balance of initial franchise fee.
● Open Your Sit Means Sit Franchise!
● Training is held twice per year: once in the Fall (August through November) and once in the Spring (March through May).
● Schedule and begin Franchise Training.
Stage 3
● Sit Means Sit Accounting Department review.
Frequently Asked Questions
-
Launch Requirements
What start-up expenses can I expect?
Your total initial investment to open a new Sit Means Sit franchise ranges between $40,175 and $137,250. This includes the nonrefundable $30,000 Initial Franchise Fee and the one-time $1,000 CRM Setup Fee.
Key launch expenses include completing our 21-day (~147 hour) Initial Training Program, travel and lodging expenses during training, branded vehicle decal/wrap installation, initial marketing, insurance deposits, required computer hardware, and an initial inventory of proprietary training collars ($630–$1,570).
Do I need a commercial facility right away?
No. Many Sit Means Sit franchise owners launch as a mobile/home-based operation, conducting training at clients' homes or in public venues like parks. This home-based model allows you to minimize initial overhead and out-of-pocket setup costs.
As your client base expands, you may choose to transition into a dedicated commercial Training Facility ($0 to $39,000 in leasehold improvements), which provides enhanced brand visibility and operational capacity, subject to local zoning regulations. -
Financials & Investment
What is the buy-in expense for a franchise territory?
For a new franchisee, the Initial Franchise Fee is $30,000, which grants you exclusive rights to an assigned Trade Area with a minimum estimated dog population of 50,000.
What are the financial qualifications?
Candidates generally need at least $100,000 in Net Worth and $100,000 in Liquid Capital to qualify for franchise ownership.
What can I expect to earn in my first year?
In compliance with FTC regulations and Item 19 of our Franchise Disclosure Document (FDD), Sit Means Sit does not make financial performance representations or revenue projections. Your individual financial results will depend on local market conditions, sales ability, operational efficiency, staffing decisions, and personal performance. We encourage all prospective candidates to review Item 20 of our FDD and speak directly with current franchisees during due diligence. -
On-Going Owner Support
What ongoing training and operational support do you provide?
Following completion of your 21-day Initial Training Program, Sit Means Sit Corporate provides continuous guidance to help you operate and grow your business:
• Re-Certification Training: Franchise owners complete mandatory re-certification training every three (3) years at no additional tuition fee to stay sharp on core training standards.
• Semi-Annual Owner Meetings: We hold bi-annual owners' meetings covering system strategies, pricing guidance, digital marketing, and business growth.
• Peer & Advisory Networks: Connect with fellow owners daily through our active private owner forums and participate in regular teleconferences hosted by the Franchise Working Group (FWG).
• Digital Marketing & Technology: Centralized digital marketing support, SEO management, Google Ads management, and turn-key Customer Relationship Management (CRM) software to capture and convert leads.
• Corporate Resource Portal: 24/7 access to our comprehensive Operations Manual, training modules, marketing assets, and vendor guidelines. -
System Standards & Evaluation
How do you maintain quality across the franchise network?
Our brand reputation is built on delivering high-quality, professional dog training services nationwide. We select business-minded individuals who embody strong ethics, exceptional customer service skills, and a commitment to our proven system.
To protect brand integrity, all franchisees and authorized trainers must successfully complete our Initial Training Program to corporate satisfaction. If we determine that a trainee's progress during training is unsatisfactory, we reserve the right to terminate the Franchise Agreement.
While initial franchise fees are nonrefundable, in the event of a training termination, Sit Means Sit will refund the purchase cost of your initial training collars provided they are returned unused or in like-new condition.
Get Started
Request more information on how you can join the most affordable, yet lucrative pet franchise models.
Our Guarantee
We have a guarantee for those that are attending our dog training school that some people in the pet industry think is just plain crazy!
Our guarantee states:
“Should Licensor (Sit Means Sit Franchise Inc.) determine that Licensee’s or any of Licensee’s employees’ progress during the Initial Training Program is unsatisfactory, Licensor may terminate this Agreement in which case it will refund the Initial Fee, less the sum of $2,000 plus all direct and indirect costs and expenses incurred by Licensor prior to such termination. (License Agreement § 6.1.2)”
Estimated Initial Investment
Type of expenditure
Amount
Amount
Initial Fee (New Franchisee)
$30,000
Initial Fee (Existing Franchisee – First Franchise Before July 1, 2020 or After June 1, 2025)
$25,000
Initial Fee (Existing Franchisee – First Franchise Between July 1, 2020 and May 31, 2025)
$10,000 – $15,500
Real Property & Leasehold Improvements
$0 - $39,000
Equipment and signs
$300 - $1000
Sit Means Sit Vehicle(s)
$400 - $23,500
Computer Hardware and Software
$0 - $3,000
Initial Training Fee
$0 - $2,500
Wages, Travel, Lodging and Living Expenses During Training
$2,620 - $6,680
Opening Inventory Collars
$630 - $1,570
Pre-opening Advertising Includes brochures, business cards, Magnets
$200 - $700
Insurance Deposits and Premiums
$150 - $3,300
Licenses and Permits
$25 to $700
Professional Fees
$0 - $3,000
TOTAL ESTIMATED INITIAL INVESTMENT (NEW FRANCHISEE)
$40,175 – $137,250
TOTAL ESTIMATED INVESTMENT (EXISTING A)
$35,175 – $132,250
Amount
Demonstration Dog
$50 - $7,500
Additional Funds – 3 Months
$4,800 – $13,800
TOTAL ESTIMATED INVESTMENT (EXISTING B)
$20,175 – $122,750
CRM Setup Fee
$1,000
*Figures are based on our 2026 Franchise Disclosure Document.
148
Current Locations
Business Type
Net Change
Amount
Year
Businesses at the Start of the Year
Businesses at the End of the Year
Franchises
+2
Amount
159
157
2023
2024
159
163
+4
2025
163
148
-15
Company- and Affiliate-Owned
2023
0
0
0
2024
0
0
0
2025
0
0
0
Total Outlets
2025
163
148
-15
Business Type
Net Change
Year
Businesses at the Start of the Year
Businesses at the End of the Year
Franchises
Net Change
+17
Amount
157
146
2022
2023
157
159
159
163
+5
2024
+11
+2
Business Type
Net Change
Year
Businesses at the Start of the Year
Businesses at the End of the Year
Company- and Affiliate-OwnedCompany Owned
Net Change
2022
2023
2024
0
0
0
0
0
0
0
0
0
Business Type
Net Change
Year
Businesses at the Start of the Year
Outlets at the End of the Year
Total Businesses
Net Change
2022
2023
2024
146
157
159
157
159
163
+11
+2
+5
Systemwide Outlet Summary For Years 2022 through 2024
APPA National Pet Owners Survey (53% of U.S. households)
2026 APPA State of the Industry Report
2026 APPA / ASPCA Pet Acquisition Data